Monday, November 4, 2013

2) From “Bad Perspective” to “Good Perspective”

Let’s talk about probably the most obvious real estate listing photo mishap. That would be issue #2 “Bad Perspective,” from my “How and why I got into real estate photography” posting.

In simpler terms, we are talking about a narrow versus wide shot of a space. It is the difference between seeing a photo of the seller’s furniture versus seeing the room or space the furniture is in. And believe me, it does matter. Your buyers don’t want to see the furniture. They’re not on that webpage looking to buy furniture. They want to see the space and the floor plan of the home so that they can have a better understanding of the flow and functionality. Giving the buyer proper spatial perspective of what the home offers, or doesn’t offer, is going to save you, the potential buyer and the other real estate agent time. Not showing them something in the listing isn’t going to make it go away, and who’s to say that there isn’t someone out there looking for what you’re “not” showing? If the house doesn’t fit, it just doesn’t fit.

By showing photos of each room’s space, the buyers will be able to picture themselves and their furniture in the home. This gives them the opportunity to imagine how they’d use each space. That’s the first step. Then when they see the home in person, they should be “sold.”* That is, if your photos represented the home accurately. And that’s what I can do for you. I will provide you all the photos you need to accurately represent the space of the home. Now check out the sample photos below. 

In the first photo what do we really see? The furniture, right? We have no sense of the space because we can't see the whole room and its surroundings. This photo does not help the buyer get a feel for the home. Therefore, in my opinion, this photo is useless in the selling of this house. In contrast, let’s look at the next photo. Not only can we see the entire space but we can also see some of the surroundings. What this will do is provide useful overlap. Let me explain. When you include tid bits of the surrounding spaces in your photos, it helps the viewer to identify the location of other rooms in relation to one another. This is what helps them see the flow and floor plan of the house. And this is the first step to the buyer imagining themselves in the home. Call me so I can help you achieve this, 602-809-7710 Michelle.
 
*Note: these statements are made with the assumption that the house is priced right or can be negotiated to an agreeable figure, and that it is in a good location in the buyer’s mind. And only refers to the offerings of the home.

Click the following link for reason #3 to "How and why I got into real estate photography": 3) From “a less than adequate collection of photos” to “a complete collection of photos

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