The more eyes that see your listing in a short duration of time often leads to a faster and better sale.

When planning out your MLS listings keep in mind that you are putting together a mini commercial. Your photos need to show all that there is to see, and your description needs to tell all that there is to tell about what cannot be seen.

The listing is most often your first impression. Don't leave anything out. If you do you could be giving a potential buyer a reason to move to the next listing. Wow them into wanting to see the house.

I'd love to discuss your current marketing strategy with you. We can do this by phone or over coffee. In this market, a good marketing strategy is the difference between selling quickly or NOT. Give me a call now!
602-809-7710, Michelle.

Also read: The Whole Package, Making photography affordable for "all" real estate listings

Testimonial from Brandy Drew!

"Michelle is an incredible asset to my business.  She does a great job of highlighting the best features of a home.  Her photography is outstanding.  She is great to work with as an agent and as a homeowner.  I used Michelle for the first time on a beautiful home I was not able to get great pictures of on my own.  She was able to do the magic needed to accurately display the home."

-Brandy Drew

Brandy put this example together and posted it on a group site for others to see! Her pictures are on the left and mine are on the right. I took the photos on the right before MLF Photography & Design was established. Since then I believe I have improved my skills and knowledge 10-fold.

Well needed vacation

This last month has been a whirlwind for me (in a good way),  and it’s kept me from having the time to keep in touch. I just got back yesterday from a well needed week long vacation with my family. I’m back at work today feeling renewed and anxious to pick up where I left off. This little business of mine is growing, but there is always room for more growth. So when you get your next listing, please give me a call. Sure I can take photos and put them in a great presentation order for you, but I can do other things as well. Such as: staging consultations, or graphic and layout work. Big or small let me know how I can help you.

Also, I am bringing back “referral credit” PERMANENTLY. Anytime you refer someone to me, and they mention your name, you will receive a $10 credit. You can do this as many times as you want. The credit will add up and be deducted from your next shoot! Oh, and I still offer first time clients a $50 credit off their first shoot! So start referring ;)

Have you ever been here?

The Whole Package

MLF Photography is best known for its photography, but there is so much more to it. We want to provide you complete real estate marketing assistance. Keep reading!

Staging Consultations

Before you can photograph the home for the listing, or show the home to potential buyers, you must prepare it. Preparation means start packing! De-clutter, de-personalize, clean, fix and neutralize the home so that any potential buyer that walks in can see the home as “their” home, not the home of the current owners. If you don’t know where to begin or have concerns about delivering the “bad news”, you can hire me. I will come in as an impartial third party. I’ll go through the entire house. Then I will provide you and/or the home owner a report. The report will include my recommendations in detail.

“So your client is ready to list their home?”      (click to read article)                 

Listing Photography

If you want to sell homes you need to provide potential buyers an “accurate & complete” set of photos to view. These photos will show the potential buyers what they need to see to determine if the home is right for them. In addition to the set of photos, I will number the photos in a tour-like presentation. This way you don’t have to do it yourself, freeing you up to do what you do best.  

“Making photography affordable for “all” real estate listings”       (click to read article)

Graphic Layout and Design

I also have 15 years experience as a graphic and layout designer. So if you’d like to have custom flyers, ads, mailers or more created, I can do that for you as well.

“Custom Marketing Materials”     (click to read article)

Call me, Michelle - 602-809-7710.

Cell phone photos vs. my photos

This will be a visual article. Each set of comparisons were taken from the exact same spot, one with my cell phone and the other my "real" camera. 

All I’m going to say is that you should be able to see why using a cell phone for real estate marketing photos just won’t cut it. I did the best I could with my cell phone camera, but in comparison, there is no comparison to what I can do with a “real” camera. J Check 'em out. Enjoy!

Cell Phone

My Camera - Look at that vaulted ceiling. There's a china cabinet.
We can now see the adjoining formal space.

Cell Phone

My Camera - Whoa!

My Camera - We can see the ceiling, the whole
window and part of the second light fixture.

Cell Phone

Cell Phone

Cell Phone

My Camera - We see the room, not just a partial bed.

Cell Phone

My Camera - Now we can see the light fixture and the flooring!

Next time I’ll take some photos with my nice automatic point and shoot camera and compare that to what I do with my “real” (wink wink) camera.  Call me if you want to make your listing stand out from the rest, in a good way! 602-809-7710, Michelle

Making photography affordable for “all” real estate listings

When it came to a career in photography I chose to specialize in the real estate market because I saw not only a need for affordable, quality photography, but I also realized that agents need a photographer who understands that it takes more than a few good photos to sell a house.

Most agents know that there are companies that provide high-end, big production photography services that look like a million dollars. I call them the "Big Bucks" companies. In a good percentage of the time your marketing budget is not going to afford you the necessary “set” of photos you need to effectively market the home from a company like this. The reason I stress “set” is because for the kind of money they charge, you can only get a handful of these great photos and still stay in your budget. But the truth is that a “handful” of good photos will not be enough to hook a potential buyer.

What I offer is not “Big Bucks” photography.

I acknowledge that in a good percentage of the time you don’t have the kind of budget, or need, for that type of service. So what I offer is a trained eye with knowledge of the real estate market that ends with quality, affordable photography. You will receive an “accurate and complete set” of photographs that will present a tour of your client’s home. This will give any potential buyer the amount of visual they’ll need to determine if the home could be the one for them. Call me 602-809-7710, Michelle

Let’s talk about the “fact” that a real estate listing IS the first impression for a home that is for sale

Pricing for MLF Photography & Design

MLF Photography & Design

MLF Photography & Design