So your client is ready to list their home?

Too much clutter

Or are they? A better question here would be, “is the home ready to be listed?” When it comes to marketing, you are either selling a product or a service. To your client you are selling a service, but to all the potential home buyers out there you are selling a product – the home. To get the most money for any product, you need to make it look its best, and worth the amount of money you’re asking for it.

Before you can shoot photos and put up the MLS listing the home needs to be prepared to be sold tomorrow. What I mean is that if you list this house, you may get an interested buyer who wants to look at it tomorrow. Therefore, to optimize the opportunity to sell “tomorrow” that house needs to look model ready. How great would it be to sell in one day? The sellers will think you’re amazing! Can you imagine the referrals a situation like that could potentially generate?!

Too personal

Depending on the homeowner’s and their tastes the staging process could take a weekend or it could take a few weeks. The sooner you address the preparation, the sooner you can get the home effectively listed. Sure you could rush to get the house listed in the condition it’s in, but you could also shoot yourself in the foot. Neither of those options sounds like a good idea. NEVER rush a listing, do it right. Your clients will thank you in the end.

If this process seems like a touchy matter for your sellers and you’re afraid it will jeopardize your relationship with them, or you simply don’t know where to start, you can hire me (either at your cost or the seller’s) to come in as the “authority” to deliver the necessary truths. I’ll be gentle, I promise.

If you'd like to know more about the process give me a call.

602-809-7710, Michelle

Pricing for MLF Photography & Design