Thursday, March 20, 2014

Photos or no photos?

Photos of course!

 You’ve got a client who wants to sell their home. Now what? The goal is to sell the home fast and for the most money, right? How do you get this house noticed more than any other house that’s similar to it? First, you give the client your staging advice: de-clutter, de-personalize, and make it aesthetically friendly to the majority of who will see it. Then, you get a great set of photographs that show the house in its entirety. Next, you do your homework so that you can price it right. Lastly, you create your listing with the great set of photos I give you, and an informative description. Don’t expect to do all these things in a couple days. Realistically, you’re looking at approximately a week, or longer if the home needs extensive “polishing”.

With that all said…NEVER post a listing without photos! Or sub-par photos for that matter. This is a common mistake I see made daily by agents. Here’s one reason why you shouldn’t do it...Some buyers only pay attention to “new listings”. And if your “new listing” doesn’t have images for them to view, they are going to move on. And when you do finally add photos, your listing won’t be new and that buyer will assume they’ve already looked at it. So they won’t bother to click on it. The point is, don’t rush to put out incomplete product packaging. Your marketing strategy is just as important as the product itself. If your marketing isn’t well thought out and complete, you risk cutting down the number of potential buyers that see your product.

I can help you with both the staging consultation and the photographs. Call me and I will help you make your listing stand out. 602-809-7710, Michelle.

Pricing for MLF Photography & Design

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